Board Thread:TV Show Discussion/@comment-1399600-20160629121258/@comment-91.56.209.217-20160704021146

Bran did not want Sam to tell Jon about him. Sam did not tell Jon because he did not want Jon to leave. Bran told Rickon that he does not want to be Lord.

Northern Lords did not care about any phantasy line of succession. Northern Lords did care about Jon getting Winterfell back and that's why Jon is king now. (By the way named as heir by Robb) Northern Lords care about Bran as much as about Gendry rowing until his last day. Bran also does not care about being Lord because he knows that Jon is his rightful king.