Margaery Tyrell

Queen Margaery Tyrell was the only daughter of Lord Mace Tyrell and Lady Alerie Tyrell, granddaughter of Lady Olenna Tyrell and sister of Ser Loras Tyrell. Margaery became Queen Consort through her marriage to King Joffrey Baratheon, and later his younger brother, King Tommen Baratheon, following Joffrey's death. However, her desire to become Queen, ultimately proved to be her downfall as she was eventually killed along with her brother and father when the Great Sept of Baelor was destroyed with wildfire as orchestrated by Cersei Lannister to reclaim her lost power.

Background
Margaery is the only daughter of Lady Alerie Tyrell and Lord Mace Tyrell, the Lord Paramount of the Reach. The Reach is one of the constituent regions of the Seven Kingdoms and House Tyrell is one of the Great Houses of the realm. Margaery was raised in privilege in the family seat and regional capital of Highgarden. She is close to her brother, Ser Loras Tyrell, the Knight of Flowers. She is also close to her handmaidens, Sera Durwell and Mira Forrester, who followed her to King's Landing from Highgarden. She is said to be as beautiful as she is clever.

Season 2
Margaery marries King Renly Baratheon, the lover of her brother Loras, though she's aware of their relationship. Two weeks afterward they have not yet consummated their marriage. Renly camps his army in the Stormlands, near his seat of Storm's End, and holds a tournament for his followers. Margaery is disappointed when Loras is defeated in the final bout by Brienne of Tarth. Catelyn Stark arrives to treat with Renly on behalf of her son Robb Stark and Margaery greets her warmly. Margaery encourages Renly to produce an heir with her but he is unable to become aroused by her. She is pragmatic about his desires and shocks him by offering to bring Loras into their bed. King Joffrey Baratheon's Master of Coin Petyr "Littlefinger" Baelish also visits the camp to treat with Renly. He makes a point of provoking Margaery about her husband's sexuality and she affirms her loyalty to Renly. Renly treats with his brother King Stannis Baratheon but is unable to reach a compromise. Renly is killed in mysterious circumstances and his Kingsguard Brienne of Tarth is blamed for his death. Margaery convinces Loras to flee the camp with her before Stannis arrives. Littlefinger accompanies them to Highgarden having gauged Margaery's ambition to become Queen. Petyr sways House Tyrell into siding with House Lannister. As a result, House Lannister is victorious at the Battle of the Blackwater.

In a ceremony to celebrate victory, King Joffrey tells Loras he may ask anything of him in return for his aid. He asks Joffrey to wed Margaery to cement the new alliance between their Houses through matrimony. Margaery states she has heard of Joffrey's courage and come to love him from afar. Joffrey states that he has heard of Margaery's beauty and reciprocates her feelings but balks at setting aside his betrothal to Sansa Stark. He is convinced by his courtiers that Sansa's family's status as attainted traitors is reason enough.

Season 3
Lady Margaery Tyrell accompanied her betrothed King Joffrey back from the Great Sept of Baelor in a heavily guarded palanquin. Against official protocol, she stopped the procession in Flea Bottom unexpectedly. To the shock of her guards and the bewilderment of Joffrey, Margaery stepped out of her carriage and began exploring the streets. She eventually arrived at an orphanage and began interacting with the children. Meanwhile, her servants distributed bread and toys, earning her the love of Flea Bottom's smallfolk. That evening, Margaery and her brother Loras Tyrell were visited by Joffrey and his mother Cersei. Cersei was unhappy with Margaery's earlier actions and admonished her boldness; reminding her that her impromptu charity work took place on the same streets where the royal party was assaulted weeks earlier. During this argument, Joffrey defended Margaery and criticized his mother. As a result, Cersei realized that she was on the verge of being outmaneuvered by the Tyrells. While Cersei only knew how to rule through fear, Margaery was adept at winning the hearts and minds of her people, a skill which Cersei lacked.

Later, Margaery and her grandmother, Lady Olenna Tyrell, invited Sansa for a private meeting with them at the gardens of King’s Landing. Loras escorted Sansa to the gardens for the meeting. During the meeting, Lady Olenna dismissed her father Mace as a fool for supporting Renly Baratheon's claim to the throne. By contrast, Margaery spoke well of her late husband Renly. During the meeting, Olenna insisted that Sansa tell them the truth about what Joffrey was like since Margaery was to marry him. While Sansa was initially reluctant to share her feelings, she admitted that Joffrey was a "monster" since he had reneged on his earlier promise to spare her father’s life. While Olenna was disappointed at these revelations, she was not surprised given the rumors that have been circulating about Joffrey's public outbursts. While Sansa was worried that this would mean that the Tyrells would cancel their proposed marriage alliance (meaning Sansa will be stuck with Joffrey again), Olenna assured her that her son Mace was too intent on Margaery entering into a royal marriage to cancel it for anything.

Later, Margaery is summoned to Joffrey's chambers to see if she needs anything before he leaves on a hunting trip. While Joffrey has previously been easy for Margaery to manipulate, Cersei was apparently able to plant one seed of doubt in his mind; the fact that Margaery was married to his uncle Renly (and thus, already had sex with another man), whom Cersei described as a "traitor and known degenerate". When questioned, Margaery says that she was ordered to marry a traitor as her family duty, but Joffrey implies that this still means he must have had sex with her. Joffrey angrily questions Margaery about the relationship and she delicately placates him by feigning demure shyness and painting herself as a dutiful, but frustrated, bride. She uses the rumors about Renly's homosexuality to redirect Joffrey's anger, stating that Renly always found excuses to avoid sex, but, in one instance, drunkenly suggested "something that sounded very painful and could not possibly result in children", which draws her new fiance's sympathy. Joffrey tells Margaery he had considered making Renly's "perversion" punishable by death. Margaery eventually manages to divert attention to the new custom crossbow Joffrey's had made for his excursion. It quickly becomes apparent that Joffrey is excited by violence and sadism, so she flirts with him by complimenting the crossbow and musing about killing something herself. Easily played, Joffrey offers to take her with him to share in the excitement of killing something.

Later, Joffrey gave Margaery a tour of the Great Sept of Baelor, where their royal wedding was scheduled to be held. They were followed by Cersei Lannister and Olenna Tyrell, representing the Lannisters and Tyrells respectively. During their tour, Joffrey talked about the various Targaryen kings who were buried within the Great Sept. Margaery feigned interest in Joffrey's topic but his mother Cersei was annoyed. While Cersei and Olenna were engrossed in a conversation about the men in their lives, Margaery managed to convince Joffrey to greet the crowd outside. Having been somewhat placated by Margaery's charity, the crowd happily cheered for the pair. As a result of this incident, Cersei felt that she had lost control of Joffrey to the Tyrells. She came to fear that the Tyrells did not have her family’s interest at heart. In response, the Queen Regent ordered Petyr "Littlefinger" Baelish to spy on the Tyrells.

Later, Ser Loras invited Margaery and Sansa to watch him sparring with his squire in the castle gardens. During that time, Sansa praised Loras's swordsmanship and expressed her interest in marrying Loras, something the Tyrells had been plotting to keep her from being used by Baelish or the Lannisters, and to bring the North under the control of House Tyrell, instead of their opponents. Margaery replied that she would "plant the seed" of the idea after she and Joffrey got married. While Sansa was skeptical that Joffrey would let her go, Margaery was confident that he would do it to please his betrothed. Unknown to Margaery and Sansa, Ser Loras later engaged in a sexual encounter with his squire Olyvar. During this meeting, Loras briefly mentioned that he was to be married to Sansa. Unknown to Loras, Olyvar was a spy working for Littlefinger, who in turn reported to Cersei. In response, Cersei's father Lord Tywin Lannister arranged for Cersei and her brother Tyrion Lannister to marry Loras and Sansa, respectively, in order to curb the ambitions of House Tyrell and to bolster the marriage alliance between the Lannisters and the Tyrells.

While Sansa was unhappy about this arranged marriage to a Lannister, Margaery consoled Sansa by reminding her that Tyrion was far from the worst Lannister, and that Tyrion might be able to make her happy given his skills as a lover. Later, Margaery also attended Sansa and Tyrion's wedding. Prior to the wedding reception, she attempted to ingratiate herself with Cersei, commenting that they would technically be sisters soon. However, Cersei rebuffed her friendship by telling Margaery about the story behind the "Rains of Castamere". She explained that the song referred to House Lannister's destruction of the rebellious of House Reyne of Castamere. This was meant to imply similarities between the ambitions and position of Houses Reyne and Tyrell and that the same fate may fall upon House Tyrell if they plotted against the Lannisters. Cersei also threatened to have Margaery strangled in her sleep if she ever dared to call Cersei sister again. During the wedding dinner, Margaery was seated with her grandmother Olenna, who talked about what the dynamics of the Lannister and Tyrell families would be after Loras married Cersei, with Margaery shooting her grandmother a withering glare when Loras stormed out.

Season 4
Olenna assists Margaery in picking out a necklace for her upcoming wedding. She selects the finest of those on offer, noting affectionately that it is similar to one she received from Margaery's grandfather on her 51st name day. Olenna chucks the piece over the rampart and into Blackwater Bay and orders the Tyrell handmaidens to canvass every jeweler in King's Landing for better offerings. After they are left alone, Margaery sardonically suggests letting Joffrey pick out the necklace, which knowing him will likely consist of severed sparrow's heads. Olenna cautions Margaery to mind what she says, even with her. They are shortly interrupted by Brienne of Tarth, who has come to speak with Margaery about Renly's death. In private, Brienne explains what she saw and how the shadow had Stannis's face, and assures Margaery that she will find a way to avenge their king. Margaery reminds Brienne that Joffrey is their king, now. Brienne apologizes for any offense given, but Margaery assures her that none was taken. Margaery's wedding to Joffrey goes off without a hitch. At the wedding feast, however, Joffrey's cruelty and twisted sense of humor become apparent in the tasteless performance of the War of the Five Kings he has performed and in his treatment of his uncle Tyrion. Margaery is only barely able to distract him, proving her control over him is fleeting. Everything is cut short, however, when Joffrey is poisoned and dies in front of Margaery's eyes.

As the capital is in "mourning", Margaery inquires to Olenna if she is actually the queen or not. Her grandmother advises her to not press the issue just yet. She tells Margaery of how she felt when Luthor Tyrell died, but also says that Margaery is at least lucky that her third marriage should be easier than the other two. Margaery is surprised by this, but Olenna points out that the Lannisters need their alliance with the Tyrells far more than they do.

Margaery learns, to her disappointment, that Olenna intends to return to Highgarden before Tommen's coronation. Her grandmother tells her that she should be able to handle things herself from this point. Before she leaves, Olenna tells her about how she seduced Luthor Tyrell to get out of her engagement to a Targaryen, and advises Margaery to make her move on Tommen while Cersei is still distracted over Joffrey's murder. Margaery is confused by Olenna's certainty that Tyrion is innocent, until Olenna makes it clear that she would never have allowed Margaery to marry "that beast", heavily implying that it was she who poisoned Joffrey. Later that night, Margaery steals into Tommen's bedchamber, apparently easily sneaking past the Kingsguard. She discusses rumors of their upcoming wedding with him and interacts in a friendly manner with his cat, Ser Pounce. Margaery and Tommen bond over their relief that they won't have to live in fear of Joffrey anymore. Margaery asks if she can visit him again in secret; Tommen agrees. Realizing that she must be maternal in her initial manipulation of him, Margaery gives him a kiss on the forehead as she leaves. Still dressed in mourning clothes, Margaery watches Tommen's coronation from the side gallery of the great hall. Cersei approaches her and engages her in conversation. To Margaery's surprise, Cersei says that the things Joffrey did shocked her, then asks rhetorically if Margaery thinks many things shock her. Cersei asks if Margaery still wants to be the queen, to which the lady replies that she hasn't thought about it. Cersei ignores the obvious lie and says that Tommen will need someone to guide him; apparently, she doesn't have the will to fight about Margaery being that someone anymore. Cersei and Tywin later set the date of Margaery and Tommen's wedding to right after the mourning period is over, a fortnight from the coronation. Along with her brother and father (who is one of the three judges), Margaery is present at the trial of Tyrion Lannister. Although she wasn't close to Tyrion, she looks visibly displeased at the proceedings, well aware that Tyrion is innocent and the trial is a farce. Nonetheless, Margaery remains silent throughout the trial.

Season 5
Margaery, along with lords and ladies from all over the Seven Kingdoms, stands on the Great Sept of Baelor as Cersei Lannister arrives to mourn the loss of her father. During the reception at the Red Keep afterwards, Cersei notices her exchanging a few close words with Tommen and holding his hand briefly. Later on, Margaery interrupts Loras as he is abed with Olyvar. Irritated at her brother's lack of discretion, she dismisses Olyvar. Loras is puzzled by Margaery's relaxed attitude, as Tywin's death means Cersei won't be forced to marry Loras and be sent off with him to Highgarden, which means Margaery will have to contend with her mother-in-law at the capital. Margaery implies that may not be the case.

Tommen and Margaery are finally wed, much to the dismay of Cersei. That night, they consummate their marriage. They are elated and discuss their future together. Tommen tells Margaery how he thinks that his mother is unhappy in King's Landing. Seeing an opportunity to get rid of Cersei, Margaery manipulates Tommen into thinking that as long as Cersei stays in King’s Landing, she will continue to treat him like a child, like a mother lioness watching over her cub. When Tommen tries to convince his mother to leave King's Landing, Cersei deduces that this is Margaery’s doing and pays her a visit, only to find Margaery busy gloating about her “exhausting” night with the King. Greeting her new mother-in-law, Margaery, now more confident than ever and even dressing like Cersei, rubs her queenship and marriage in Cersei’s face, getting less subtle with each barb. Seeing herself losing, Cersei walks away.

Later, however, Margaery becomes angry when her brother is arrested by the Faith Militant. She confronts Tommen, who eventually claims that his mother was not responsible and there was no way to free Loras without bloodshed, but Margaery, who has much more court and political experience than Tommen, is perfectly aware that Cersei played a role in her brother's arrest in order to divide her and Tommen. She subsequently decides to write to Olenna for help. Olenna arrives shortly after and speaks with Margaery, sharing her belief that even though the Faith Militant arrested Loras, Cersei was the true mastermind. Later, at Loras's Holy Inquest, Margaery is called to testify and she backs her brother's denial towards the charges against him.

However, Olyvar is called in to give testimony, though it is clear he has been instructed by Cersei. He confirms the accusations against Loras, who is to be put on trial. Margaery, to her horror, is also arrested by the High Sparrow for giving false testimony, and dragged from the room while calling Tommen for help.

Margaery is placed in a cell beneath the Sept of Baelor. Cersei comes to visit her, bringing her dinner and offering her condolences, but by now, Margaery knows of Cersei's part in the plan to have her and Loras arrested, accuses her of lying and ultimately orders her to leave, throwing the bowl of stew at her and calling her a "hateful bitch". The High Sparrow later tells Cersei that both Margaery and Loras are to stand trial.

Season 6
Still in her dank cell, a bruised Margaery is being read to ceaselessly from the Seven Pointed Star by Septa Unella. Margaery inquires about Loras' condition, but Unella says she must confess her sins first and moves to strike her. At that precise moment the High Sparrow steps in and stops Unella, ordering his acolyte to attend the Faith's "other guests." His High Holiness admits that at times Unella takes her devotion too far; still Margaery's questions concerning Loras remain unanswered. Instead, the High Septon mentions that Tommen misses his wife terribly, and that the love between husband and wife is sacrosanct, and that sins, however, have a way of leading decent people away from all things sacred and into wickedness. Margaery claims she has committed no sins.

The High Sparrow gently reprimands the Tyrell Queen, asking if she considers herself to be "wholly without sin." When Margaery finally acquiesces that no one is perfect and that everyone makes mistakes, the High Sparrow assures her she's on the right path but has many miles left to go. Some time later, Margaery is again brought to speak with the High Sparrow. He relates his story about how he began to reject the material world, but Margaery calls him out for quoting from the Book of the Stranger.

She admits she isn't that familiar with The Seven-Pointed Star, but Septa Unella has been reading passages from it at her. The High Sparrow agrees that Unella has a habit of reading at people and finishes his story, allowing Margaery to see Loras. Seeing that her brother has nearly given up hope, Margaery encourages him to keep fighting.

Eventually, the High Sparrow allows Tommen to visit Margaery, who now appears clean and kempt, and unnervingly cheerful considering her recent ordeal. Margaery professes to Tommen her newly found devotion to the Faith. She admits that although she had always put on a kind and caring persona in the past, she had done so with ulterior motives. Upon being asked by Tommen of Loras, she states that he must atone for his sins. Just before her own walk of atonement on the steps of the Great Sept of Baelor, her father, along with his army, and Jaime Lannister arrive in order to prevent her humiliation. Jaime threatens to incapacitate the Faith Militant by force, but before any hostility can occur, the High Sparrow announces King Tommen as a newly converted follower of the Faith and calls off Margaery's atonement, claiming that she has done her part by bringing Tommen onto their side.

Margaery is in the Sept reading from the Seven-Pointed Star when the High Sparrow arrives. They quote verses about the Mother together before discussing the poor. The High Sparrow then asks Margaery why she has not been sharing the marriage bed with Tommen, prompting Margaery to explain that the desires that once drove her no longer do. The High Sparrow responds that Margaery has a duty to her king, country, and the gods: she must produce an heir. The High Sparrow then reveals that he "fears" for her grandmother, stating that while she is a strong and powerful woman, she is also an unrepentant sinner. He tells Margaery that she must bring her grandmother around to their way of thinking or else there will be consequences for "her body and soul." The implied threat is not lost on Margaery.

Under the supervision of Septa Unella, Margaery meets with Olenna inside the Red Keep. Olenna openly insults Septa Unella, whom Margaery defends, saying she has been a true friend and teacher. Olenna reacts with disgust, pulling Margaery into another room in an attempt to have some privacy, but Septa Unella follows them. Olenna begins verbally attacking Septa Unella, stating that she needs a good bashing. Once more, Margaery comes to the Septa's defense. Olenna questions what the Sparrows have done to her, and Margaery replies that Olenna marched against the gods. Olenna argues that they marched for Margaery and Loras's sake. Margaery replies that the gods could have punished Olenna and her allies for their blasphemy, but they instead showed mercy. Olenna reminds Margaery that Loras is still imprisoned and that that is hardly mercy. Margaery assures her that Loras may return to Highgarden following his atonement, though he will have to renounce his titles and live the rest of his life in penitence. Olenna is rightfully horrified by this due to the fact that Loras is the heir to Highgarden and believing that Margaery's loyalties towards her family and house have weakened. Before she can say more, Margaery kneels in front of her and urges her to return to Highgarden. Olenna says that she will never leave Margaery.

Margaery repeats her plea, this time with a marked sense of urgency, secretly slipping a piece of paper into her grandmother's hand. Understanding the silent message, Olenna relents. She tells Margaery that she will see her soon, and the two share a hug. During the hug, Margaery's mask slips for a split second because of the emotion. After Olenna leaves, Margaery cheerfully asks Septa Unella if she would like to pray. Outside the room, Olenna unfolds the note to find a rose—House Tyrell's sigil—drawn on it. This reassures her that Margaery's true loyalty remains with her family.

On the day of Cersei and Loras's trial, Margaery stands with her father in the Great Sept of Baelor, and watches from the sidelines as Loras renounces his allegiance to House Tyrell and confesses to his "crimes." She comforts her father and restrains him from intervening when the Faith Militant begin carving the seven-pointed star into Loras's forehead. When Cersei does not show up for her own trial, the High Sparrow sends Brother Lancel to bring her to the sept by force, and after Lancel himself does not return after a prolonged period of time, Margaery suggests to the High Sparrow that Cersei's absence and that of her son indicates that she is plotting to harm them, urging him to evacuate everyone before it is too late. Clearly underestimating Cersei, the High Sparrow dismisses this notion and has his Sparrows keep the Tyrell siblings from leaving the sept, along with everyone else present. Powerless to do anything, Margaery clutches her brother as the sept erupts in an explosion of green wildfire, killing everyone inside, including Margaery, Loras, and their father. As a result of Margaery's death, Tommen commits suicide after he sees the burning sept from his chambers in the Red Keep, and without her to act as a link in the alliance between House Tyrell and House Lannister, Lady Olenna aligns Highgarden's forces with House Targaryen.

Season 7
During the meeting at Dragonstone to discuss marching full force on King’s Landing, Daenerys states that she does not want to be known as Queen of the Ashes. Olenna remarks to Daenerys that Margaery was the most admired Queen in the history of the Seven Kingdoms, among the nobility and the small folk, but now all that remains of her is ashes. Olenna concludes that for Daenerys to claim the Iron Throne, she must be feared as well as loved, a trait Margaery lacked.

After the death of her grandmother at the Sack of Highgarden, the Lannister-Tarly forces are attacked by Daenerys Targaryen, in which the surviving lords are asked to swear fealty to Daenerys. Despite the threat of death, Randyll Tarly announces that he already has a Queen in Cersei. However, Tyrion reminds him that Cersei killed Margaery, who was the rightful Queen Consort of the Seven Kingdoms.

When Jaime Lannister returns home to King's Landing after the sacking of Highgarden and the Battle of the Goldroad, he informs Cersei of Olenna's involvement in the murder of Joffrey, and explains her motivations to kill him in order to protect Margaery from the gruesome nature of Joffrey. In addition, Margaery would have been better able to control the more calm-natured and naive Tommen. He remarks that Olenna, her son and grandchildren are dead and that House Tyrell is officially gone.

Personality
Margaery's beauty was equaled by her cleverness, which she had in abundance. A true protégée of her grandmother Olenna, she was a gifted manipulator who knew how to maneuver her way in court politics. Margaery's strength was in her ability to win the minds and loyalties of her subjects, which had proven to be a threat to those who rival her family, such as the Lannisters. She demonstrated her formidable skill in her charity work to win over the commoners of King's Landing, as well as her manipulation of Joffrey by making him think she was excited by his dark impulses. In return Margaery gained the acceptance of both her subjects and Joffrey, who was an unpredictable and uncontrollable madman to everyone else, including his mother. This proved to be a threat to Cersei, who only relied on the fear of her family name and her position as a source of power.

Margaery possessed the tact and politeness that Cersei lacks. While Cersei is blunt and often rude, Margaery was capable of exuding the courtly behavior and courtesies expected of a queen - while still privately engaging in palace intrigues to increase her family's power. Cersei scorns her status as a woman in a realm dominated by men, though she is willing to use sex as a weapon to seduce those she needs (such as her cousin Lancel). In contrast, Margaery worked within the social standards of "proper" femininity in Westeros, but adeptly turned them to her favor, to orchestrate political machinations from behind the scenes.

​Although Margaery had to develop many different facades depending on who she is trying to manipulate, she was shown to genuinely have a good heart, compassion, and empathy. Margaery had loving relationships with all of her family members. She loved her brother Loras and was entirely tolerant of his homosexuality - to the point that when her father contracted a marriage-alliance between herself and Loras's own lover Renly, she acknowledged that it was a paper marriage, and was quite frank that she had no issues with her new husband continuing his sexual relationship with her brother. In addition, she rather resourcefully suggested utilising Loras in order to help conceive a child with Renly. She also showed genuine concern and tried to form a friendship with Sansa, even offering her help to get out of King's Landing once married to Joffrey - though this may have been in part because she had the more long-term goal of good relations with the North, sensing that the unstable Lannisters wouldn't be in power forever. She shared a very strong bond with her grandmother, sharing her acuity for manipulation and political maneuvering. Though she had developed many facades in order to sway the opinions of others in her favor, she was extremely loyal to her family and house, and would go to great lengths to keep them safe. Though she was willing and able to feign affection for Renly and Joffrey, she genuinely cared for Tommen (she may not have loved him, but it's quite clear that she at least liked him) and bore him no ill will when he failed to stop the arrest of both her and her brother, a feeling which he reciprocated to such an extent that he willingly committed suicide when she was murdered by Cersei.

It should be noted that Margaery herself was not technically outmanoeuvred by Cersei in the end: Margaery, even without having any idea of the wildfire plot, realised the threat of Cersei's absence, and thus ordered an evacuation, potentially with time to spare to get everyone out. It was, instead, the High Sparrow who was outmanoeuvred, refusing to listen to Margaery and not accepting that his plans were about to collapse.

Quotes
"Sometimes severity is the price we pay for greatness."

- Margaery to king Joffrey in the Great Sept of Baelor

"The lowest among us are not much different from the highest, if you give them a chance, and approach them with an open heart."

- Margaery to queen Cersei Lannister.

Behind the scenes

 * On the Season 2 Blu-ray, Margaery narrates Histories & Lore videos on "House Tyrell" and "Robert's Rebellion". On the Season 3 Blu-ray, she narrates "The Reach".

In the books
In the A Song of Ice and Fire novels, Margaery is the (initially) unwed daughter of Mace Tyrell, one of the most powerful lords in Westeros. Margaery herself is considered to be not only very beautiful, but very intelligent despite her relatively young age. The Tyrells are a loving family, and Margaery has a good relationship with both her parents and her brothers. She also has a close relationship with her paternal grandmother, Olenna Redwyne, who has tutored Margaery in the skills of court intrigue.

Many Houses and eligible lords want to marry their sons to Margaery and gain an alliance with the formidable House Tyrell, but Mace has been holding out for the most favorable match possible.

Magaery is younger in the books, sixteen at the time of her marriage to Renly making her the same age as Robb Stark. However, Margaery has been further aged in the series, making her slightly older than Robb Stark, as Natalie Dormer is four years older than Richard Madden. The TV series producers enjoyed Dormer's audition so much that they decided to overlook this minor difference. Thus while Margaery is the youngest of Mace's children in the books, TV-Margaery is officially a year or two older than her brother Loras - though in the male-dominated culture and inheritance system of the Seven Kingdoms (with the exception of Dorne), this does not change Margaery's place in line of succession, or significantly change her character.

Margaery's true motivations are not discussed in the books, but the TV series makes her ambitions clear to the audience. This is largely due to the narrative mechanics: Margaery is not a POV character in the books (neither are Renly or Loras), and the scenes at King Renly's army camp are told from Catelyn's point of view - logically, she doesn't see the inside of Renly's tent nor is she privy to Margaery's actions. The TV series has the freedom to expand on the stories of non-POV characters, hence the apparent expansion of Margaery's character. Thus Margaery in the TV series is faithful to Margaery's actions and behavior in the books, it's just that the TV series actually depicts events which occurred "off screen" in the books.

An interesting result of showing Margaery's POV actions is the effect it will have on portraying the sparring between Margaery and Cersei Lannister. Most of the clashes between Margaery and Cersei are shown from Cersei's POV, but Cersei is an "unreliable narrator". Cersei is vindictive and paranoid, and starts suspecting that anything that goes wrong in the capital, both large and small matters, must be Margaery plotting against her, or at least the Tyrell family in general. Intriguingly, at least some of these attempts to outmaneuver Cersei were objectively true, i.e. the Tyrells do try to marry Sansa to their eldest son (Willas in the books, Loras in the TV series) but how much of these plots were actually masterminded by Margaery, or simply Margaery following orders from her father Mace and grandmother Olenna, weren't entirely clear. The inner mechanics of House Tyrell's political schemes in the capital are not directly portrayed in the narrative of the books. Margaery could conceivably have masterminded some of these, while others may have been the actions of House Tyrell as a whole, though Cersei increasingly fixates on Margaery and blames her for everything the Tyrells are planning, because she fears that Margaery is the new young queen who has come to supplant her. Even so, as Cersei's paranoia increases, she starts blaming Margaery for plots which other parts of the books objectively establish that other people were responsible for (i.e. Littlefinger, Varys, the other scheming courtiers, etc.). Due to these events occurring in Cersei's skewed POV narration the books were never entirely clear about which of these were plots Margaery herself directly orchestrated (at least some actually were), and which of these plots Cersei irrationally blamed on Margaery even though she actually had no hand in them (at least some events were revealed to not involve Margaery at all). Thus the TV series may end up definitively establishing which events Margaery was or was not responsible for, when this was left deliberately vague in the novels.

The first book, A Game of Thrones, features a small subplot hinting that Renly Baratheon was working as an agent to the Tyrells' rising power by trying to bring Margaery to King's Landing. He shows her picture to Ned Stark and asks if she resembles Lyanna Stark, hoping that such a resemblance will convince Robert to cast Cersei aside and make Margaery Queen. A slightly bemused Ned insists that Margaery and Lyanna look nothing alike. Ned thinks it ironic that Renly, who is said to strongly resemble a young Robert, should be smitten with a girl whom he thinks resembles Lyanna. On the second novel, Renly reveals that he and Loras have planned to wed Margaery to Robert.

As Margaery's popularity and influence over Tommen grow, Cersei becomes convinced that the Tyrells undermine the Lannisters; that they conspired with Tyrion to murder Joffrey; and that Margaery is the queen whom Maggy referred to. Driven by her paranoia, Cersei seeks to dispose of Margaery - but not simply kill her as she did with Robert and the previous High Septon; Cersei is aware it must be done in such manner that will not jeoparize the alliance with the Tyrells (at least until Stannis is defeated).

Cersei plots Margaery's downfall directly by arranging for her to be accused of serial adultery. First she sends Osney Kettleblack to seduce Margaery, but he fails because Margaery is always with her cousins and other companions. Cersei tries another plan: she forces Pycelle to admit he has supplied Margaery Moon tea (a contraceptive/abortive potion); next, she extracts a confession by torturing Margaery's singer about the men with whom Margaery allegedly slept; then she instructs Osney Kettleblack to visit the High Sparrow and confess to sleeping with Margaery.

Margaery and her cousins are arrested based on the above false testimonies and are charged with lewdness, fornication, adultery and high treason. When Septa Moelle announces that, Cersei pretends to be shocked and claims that it is impossible, Margaery and her cousins are totally innocent. The septa states that Margaery and her cousins were examined by septas, and it was revealed their maidenhood is not intact; Cersei barely manages not to laugh, because she knows the real reason - Margaery's habit of riding horses (riding a horse astride may indeed cause the hymen to crack). Cersei thinks gloatingly "I do hope the little queen and her cousins enjoyed those rides of theirs". She believes that Margaery is doomed and Maggy's prophecy is foiled; but, as happens with each and every scheme Cersei comes up with, this one goes wrong too.

The High Sparrow grows suspicious that Kettleblack appears so pleased with himself during the confession. Under torture, Kettleblack tells the truth: that he never slept with Margaery, that he has in fact been sleeping with Cersei, and that he also killed the previous High Septon on her orders. Together with Lancel Lannister's testimony about his affair with Cersei and about Robert's death, the High Septon has enough grounds to arrest Cersei too. Shortly after her visit at Margaery's cell, which she enjoys a lot, Cersei suddenly finds herself in much worse position than Margaery, charged with much heavier crimes.

When word of Margaery's arrest reaches them, Mace Tyrell and Randyll Tarly abandon their military campaigns in the Stormlands and the Riverlands, march on King's Landing with their armies and demand Margaery's release. As the case against her is weak, Margaery is released to Randyll Tarly's custody while awaiting trial for her alleged crimes.

Mace urges Kevan to have Tommen declare that Margaery is innocent. Kevan has doubts about the accusations against Margaery, but he insists on holding a trial - otherwise, he believes that the whispers will follow her for the rest of her life. He explains Mace that such act will be considered as a defiance against the Faith, and add the High Sparrow and his followers to the ranks of their enemies.

Margaery is still alive in the novels.

"Margaery" in the series is pronounced identically to the real-world "Marjorie".