Board Thread:TV Show Discussion/@comment-28891914-20160703145337/@comment-5001176-20171005035859

Well, ultimately, whatever Littlefinger did know or was planning has been rendered irrelevant.

As for why he said "in the South"...I'd imagine it's fairly similar to how the Free Folk refer to folks from south of the Wall as Southerners - He's born in the South because he wasn't born in the North, but somewhere south during the Rebellion. Nobody now living(except Howland Reed, who was there, and Bran, through his visions) knows just how far South Jon was born, or to whom, though.