User blog comment:The Dragon Demands/Season 3 Blu-ray extras announced: Histories & Lore featurettes/@comment-8331-20140129215248/@comment-5014364-20140209223040

Random thought wondering about what the House Frey motto will revealed as (either books or TV series):

The Freys are a foil to the Tullys, whose motto is "Family, Duty, Honor".

Meanwhile, Lord Walder is an utter hypocrite. What I've wondered is....he's angry at Hoster Tully for calling him "the Late Lord Frey" for INTENTIONALLY marching his soldiers to the Trident so late that they missed the battle. What I wonder is, does Walder *himself* realize that Hoster's anger was entirely justified? He loathes the Tullys....for making entirely accurate criticisms. He knows he intentionally marched late to the battle.

On top of this, while not directly pointed out even in the books....yes Robb broke a marriage-alliance promise, but *Walder had no right to ask for it*. The Tullys are the Freys' liege-lords. The Mallisters and Blackwoods fought joined Riverrun in the war because it was their *sworn duty*.

So I really wonder: is Walder so self-centered and outright delusional that even in private, he honestly doesn't understand the criticisms everyone makes about him? That's he's disloyal and breaks every vow he's ever made? Or, is he actually delusional...the way that Cersei is blind to how crazy Joffrey is?

At any rate, thinking about it, I thought a great motto for House Frey would be: "My honor is loyalty"! :)

The Third Reich had the SS use that as their motto...reducing "honor" to robotic and unquestioning obedience. They meant that literally and were indeed "loyal" in following ridiculous orders.

But for the Freys it would be ironic, REALLY ironic. But fitting with how Walder Frey pervasively and hypocritically insists that he's an honorable man, and everyone else is cheating him.