Winter Is Coming (motto)

Winter is coming are the Stark words, the family motto of House Stark. The meaning behind these words is one of warning and constant vigilance.

The Starks, being the lords of the northernmost lands, strive to always be prepared for the coming of winter, which hits their lands the hardest.

A deeper, metaphorical sense can also be found in the motto. A sort of "memento mori" – with each passing day, you are slowly getting closer to death and sorrow, the winter of your life.